By Cassandra Secord
In recent years, social media has taken over. It’s rare now to find someone who doesn’t engage in the online world via Facebook, Twitter, and the like. With almost everyone engaged online, reaching your target audience through social media is obvious. What’s less obvious though is how to do that.
With so many social media sites to choose from, it can be hard to decide which one is the best to engage your audience. Facebook is one of the most used social networks, but it shouldn’t be the only one you use. Using Twitter, a micro-blogging site, can also be beneficial to your business. The limited word count on Twitter means messages need to be short and concise. This makes messages easier for your audience to scan. But with only 140 characters to play with, how do you get your message across?
First, keep in mind that just because you have 140 characters, it doesn’t mean the you have to use them all. Shorter tweets are easier for the internet audience to digest. People are becoming more use to small bites of information, and tend to not read long articles or posts. So even though you are already limited, a short, snappy tweet will stand out among longer ones.
According to sproutsocial, shorter tweets are also more likely to get retweeted. Most users use RT to signify a retweet, as well as citing your Twitter handle. A longer tweet could make it impossible to use this format, as they may not have enough characters left to do so. It also leaves room for users to include their own comments.
To answer the question of how to write a short tweet, I suggest you look to JakeCanDo. They have a list of methods you can use to keep your tweets concise. Some of their best tips are to limit yourself to one message per tweet. Trying to share many ideas in under 140 characters is just going to be too much, so pick one and save the rest for later. Another good tip is to write long at first, then edit it to be short after. Once all your ideas are down, you can go back through and start making your language more concise.
Now that we’ve talked about shortening your tweets, let’s focus on another strategy. Photos. Twitter’s blog actually states that tweets containing photos receive 313% more engagement. Including a visual not only makes it easier to catch people’s attention, but also says a lot. Short tweets are great, but photos add some variety and are a great way to get around the word limit. Photos tell their own story, so even though you have few words, an image will speak for you.
There are many tips and tricks for improving your Twitter presence. These two are some of the easiest and most engaging. Now it’s time to use them, so fly on over to your Twitter page, create your own engaging tweet, and watch it soar.